As the technology industry continues to grow at a rapid pace, so does the demand for a dynamic relationship between journalists and public relations professionals. While some believe journalism has suffered over the years, we believe journalists and public relations professionals continue to play a vital role in telling Silicon Valley’s unique story to the masses. The PRSA Inside the Newsroom Committee curated a list of the top journalists to highlight those who are significantly impacting the industry in Silicon Valley, including:



Heather Clancy – Fortune 

Heather Clancy is a contributing editor to Fortune and the author of Data Sheet, Fortune’s daily newsletter about the business of technology. She is an award-winning journalist specializing in transformative technology and innovation, with articles also appearing in Entrepreneur, The International Herald Tribune and The New York Times.


Ina Fried – Re/CodeIna

Ina Fried is the senior editor at Re/code, where she covers wireless issues and devices, including tablets, smartphones and even some phones of average intelligence. Prior joining Re/code, Fried was senior editor for All Things Digital and a senior staff writer for CNET.


Lauren Goode – The VergeLauren

Lauren Goode is the senior technology editor at The Verge. Prior to joining The Verge in June 2015, Goode served as the managing editor of reviews and product coverage at Re/code.


Jessica Guynn – USA TODAY JessicaGuynn

Jessica Guynn is the senior technology writer for USA TODAY, where she serves as the lead reporter for the outlet’s series on equity and diversity in the Silicon Valley. Before joining USA TODAY in 2014, Guynn was a technology reporter at the Los Angeles Times and the San Francisco Chronicle.


Jessi Hempel – WIREDJessiHempel

Jessie Hempel is a senior writer at WIRED covering the business of technology. Before
joining WIRED this year, she served as a senior writer for Fortune, where she penned cover stories on Yahoo!, Facebook, Twitter, and LinkedIn, as well as IBM and RIM.


David Pogue – Yahoo Tech DavidPogue

David Pogue is the founder of Yahoo Tech, having been groomed for the position by 13 years as the personal-technology columnist for The New York Times. He’s also a monthly columnist for Scientific American, host of science shows on PBS’s “NOVA” and a correspondent for “CBS Sunday Morning.”


Kevin Roose – Fusion  KevinRoose

Kevin Roose is a senior editor and co-producer at Fusion. A veteran of New York magazine and The New York Times, Roose has also published two books: The Unlikely Disciple, and Young Money.


Brad Stone – BloombergBradStone

Brad Stone is a senior writer for Bloomberg Businessweek in San Francisco. He is the author of The Everything Store: Jeff Bezos and the Age of Amazon. Over the last few years, he’s authored over a dozen cover stories on companies such as Apple, Google, Amazon, Yahoo, Twitter, Facebook and the Chinese search firm Baidu.


Angela Tafoya – Refinery 29 Angela

Angela Tafoya is the San Francisco editor of fashion and style website Refinery29. Tafoya is also contributes to the site with a range of content including lifestyle, fashion, food and tech.


Chris Taylor – MashableChrisTaylor

Chris Taylor is the deputy editor for Mashable. Hailing from the U.K., Chris got his start working on a variety of national newspapers in London and Glasgow. He moved to the U.S. in 1996, and became senior news writer for Time.com a year later. In 2000, he was named San Francisco bureau chief for Time magazine.


PRSA Silicon Valley will choose from among this list for its ninth annual Media Predicts event on December 9. Media Predicts is the must-attend event of the year for anyone with a stake in high tech. Produced by PRSA Silicon Valley, this exciting pre-holiday event features top technology and business media discussing what was hot or not in 2015, and what technologies, companies, trends and issues will be hot in 2016.

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