Assistant Director, External Relations

The University of California Hastings College of the Law
San Francisco, CA
Posted: 03.22.2016

The University of California Hastings College of the Law was founded in 1878 as the law department of the University of California and was the first law school in California. Over the years, it has built a legacy and reputation of being a preeminent institution comprised of renowned faculty committed to the study of legal theory and research, preparing students for careers in the judicial system, public service, and industry. The College is redefining legal education through an experiential, interdisciplinary, and international approach to the law. By integrating rigorous academics with hands-on practice, the College is preparing its graduates to tackle the legal challenges—and leverage the opportunities—of the 21st century.

The Assistant Director works closely with the Director of External Relations in developing and implementing strategies to build public understanding and support for the college’s mission, with a strong emphasis on institutional advancement, governmental and media relations, and academic reputation. Typical duties include applying qualitative research, segmentation, targeting, strategy, creative, design & production oversight, and dissemination skills to make hard copy and digital materials & merchandise that win attention and build quantitative understanding and support for UC Hastings; creating and updating content online and managing multiple projects for traditional and digital media; collaborating with other departments within the college for collateral support, training, message development and brand strategy integration; conducting basic market research and analysis; partnering with the Director on the development of the annual External Relations plan; serving as spokesperson and media relations backup for the Director when called upon; and performing administrative related activities.

Requires a Bachelor’s degree, a minimum of 3+ years of experience in public relations, corporate communications or marketing, preferably with knowledge of higher education, demonstrated media relations experience, and a proven track record of developing and pitching stories. Must have social media experience as a component of a comprehensive communications plan; experience positioning, developing value propositions and/or fundraising case statements (a specialty in higher education is preferred); experience writing and updating web content in various CMS (including WordPress); managing multiple projects for traditional and digital media; and outstanding writing, organizational, interpersonal and presentation skills. A demonstrated understanding of the principles of sound public relations, marketing and fundraising are necessary, along with strong project management, analytical, critical thinking, problem recognition/resolution, interpersonal and presentation skills. Additionally, must be able to employ and effectively explain SEO techniques across digital platforms; have a strong design sensibility and the ability to ensure production of high-quality and innovative creative work within budget and time constraints; possess knowledge of DMCA, Fair Use, CAN-SPAM and industry email marketing best practices; and be familiar with copywriting, art direction and visual design principles. Knowledge of digital strategy, analytics, conversion optimization and modern marketing tactics & tools, including social media, email, SEM, SEO, personalization, effective A/B testing, CRM, and marketing automation is preferred, as are knowledge of governmental relations at the state and federal levels and photo, video and audio-story abilities.

This full-time opportunity offers an annual salary range of $59,337-$83,060 (commensurate with qualifications) plus an excellent benefits package. Learn more and apply. Failure to provide the information as required on the application form, including attaching a cover letter and a resume, shall immediately disqualify an applicant from employment consideration. This position has been designated as sensitive and requires a pre-employment background check. This position is open until filled. EEOE