Director, Marketing and PR

Cadence Design Systems
San Jose, CA
Posted: 06.12.2016

Cadence is a world leader in providing the mission-critical development tools, silicon IP, hardware/software design and integration solutions that enable semiconductor and system companies to produce products that literally change the way we live and work. Our customers use our solutions to create some of the most exciting products in the world today, from smartphones and internet-connected devices to cloud datacenters, networking equipment and the latest automotive electronics. Building upon our very strong foundation in Electronic Design Automation (EDA), Cadence is rapidly growing by executing our exciting System Design Enablement (SDE) strategy. As one of the FORTUNE Magazine 100 Best Places to Work, Cadence features an environment that fosters innovation and smart risk taking, and rewards accomplishment. Cadence’s is seeking a strong, high-energy and proactive communications director to create and drive strategic public relations campaigns that support the company’s corporate strategy and business goals. This position is highly visible both inside and outside the company and offers the opportunity to play a significant role in generating awareness for one of the industry’s leading technology companies. You should have existing relationships with industry press, bloggers, analysts and other influencers, maintain knowledge of Cadence’s core business as well as the broader EDA and semiconductor industries. You will be coordinating campaigns globally, so you must also be adaptable to working across time zones and cultures. You must be confident enough to debate, discuss and influence internal customers on new media strategies and process while partnering with business unit leaders to achieve their objectives. Your success will be measured by the impact and quality of press coverage, contribution to strategic, thought-leading program development and effective execution of both traditional and new media campaigns. This position will report directly to the group director of corporate communications.

Position Responsibilities include:

• Leading a team of public relations professionals responsible for implementing PR campaigns supporting Cadence’s corporate and product strategies

• Lead development and program management of proactive (and reactive) integrated PR campaigns involving web content and other outreach materials

• Develop effective and highly impactful public relations process and programs that generate awareness for the company and its product portfolio

• Work closely with product marketing and campaign teams to develop press/analyst specific messages and positioning that result in maximal positive coverage

• Determining opportunities for thought leadership via placed articles and proactive media outreach

• Develop and review press materials including tactical plans, press releases, PowerPoint presentations, contributed articles and customer case studies

• Media train corporate spokespersons, staff press briefings and be able to lead spokespersons towards appropriate messaging

• Serve as a key Cadence company spokesperson

• Mentor PR team members to continually raise the bar on effectiveness of programs

Position Requirements Skills/Experience: A minimum of 10 years of public relations and corporate communications experience is required, preferably inside a systems or semiconductor industry leader. Agency experience with semiconductor and systems industry companies is also highly valued. Strategic mindset with capability to engage in business and marketing-related discussions with Cadence management, analysts and media, and to develop and implement comprehensive public relations plans. Confidence to interact effectively and establish rapport with senior leaders, earning trust and respect. An effective team player who can participate and lead efforts across disciplines and functions. Passion and ability to work well in a fast-paced, rapidly changing environment and under tight deadlines. Established relationships with journalists, particularly high-tech trade media, bloggers and business press. Articulate, outgoing, a superb listener and verbal communicator. Must be a strong writer and copy editor, turning complex messages into short and concise text. Results-oriented, with ability to develop and manage measurement metrics.

Company Information Cadence is the global leader in software, hardware, and services that is driving the transformation of the electronic design automation (EDA) industry. This application-driven approach for creating, integrating, and optimizing designs helps customers realize Analog & Digital ICs , System-On-Chip devices, IP and complete systems at lower costs and with higher quality. Cadence administers its personnel policies and conducts its employment practices in a manner that treats each employee and applicant for employment on the basis of merit and experience, without regard to race, color, religion, gender, gender identity, marital status, age, disability, veteran status, sexual orientation, national origin, or other classification protected by applicable law. In addition, consistent with Cadence’s company culture and core values, all employees are expected to treat one another in a manner that reflects dignity and respect. Authorization to work in the United States will be required We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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