Marketing Manager

Your Mechanic
Mountain View, CA
Posted: 05.25.2017

We are looking for a hands-on, analytical, digital marketer manager who will lead efforts across marketing outside of SEO. This will include paid as well as email. This manager must have a passion for campaign creation, management, and optimization. This position is key to accelerating our growth and helping to build YourMechanic’s modern auto-services brand.

Responsibilities:

– Own and drive the execution for digital customer acquisition and retention at YourMechanic
– Manage performance of customer acquisition across all digital platforms outside of SEO
– Develop annual marketing plans including investment by digital channel and market segment.
– Identify new acquisition channels to continue to diversify and scale our customer acquisition program
– Define an ongoing test and learn strategy to improve our existing marketing initiatives
– Constantly be in-the-know of the latest marketing technologies and trends
– Partner with internal teams to maximize performance of ad creative and conversion

Requirements:

– Minimum 3-5 years experience in customer acquisition with a track record for driving significant growth
– Familiarity with Adwords, Facebook ads, retargeting platforms, etc
– Ability to analyze multiple data sources to identify trends and develop actionable recommendations
– Experience creating and growing an acquisition strategy from the ground-up
– High-level of ownership, accountability, and tenacity
– Comfort bouncing back-and-forth between strategy and tactics — you can think big picture and have the ability to execute
– Practical knowledge of HTML/CSS & scripting languages a plus
– Bachelor Degree required, MBA a plus, not a must
– Experience with auto a plus, not a must

Apply