The first time I could afford to go to PRSA’s ICON was in San Francisco. When I found myself in the same room as thousands of other PR professionals, I was speechless – a first for me. How could I possibly measure up? A few seconds later, a PR pro introduced herself and after that, you couldn’t shut me up. I made connections I still have today and learned so much that I more than covered the cost of attending. I’ve gone to ICON almost every year since then and always leave totally energized and inspired.

ICON 2019 (taking place October 20-22 in San Diego) will spotlight the intersection of technology and media.

Here’s three good reasons to attend (besides it being on the West Coast):

1. Invest in Your Future – Gain a fresh perspective from your colleagues as you immerse yourself in informative sessions led by some of the industry’s brightest, most innovative minds.
2. Network with a Vibrant Mix of Professionals – With 3,000 PR and communication professionals and students in one area, there’s plenty of prime networking opportunities.
3. Explore How PR Affects Your Bottom Line – At 100+ professional development sessions, you can brush up on key drivers of critical business functions, find solutions for organizational challenges and brainstorm strategies that deliver the best measurable outcomes.