Latest Happenings.

3 Reasons to Attend the PRSA International Conference (ICON)

By Mar Junge

The first time I could afford to go to PRSA’s ICON was in San Francisco. When I
found myself in the same room as thousands of other PR professionals, I
was speechless – a first for me. How could I possibly measure up? A few seconds
later, a PR pro introduced herself and after that, you…

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Meet PRSA SV Member: Jocelyn Breeland, APR

Jocelyn Breeland, Executive Director of Strategic Communications, Residential and Dining, Stanford University

Tell us a little about your past and your current job…

I’m on my second or third career – depending on how you count. With a degree in International Relations, I started as a diplomat in the U.S. Foreign Service. The position took me…

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Meet PRSA SV Member: Elisabeth Handler, APR!

Public Information Manager, San Jose Office of Economic Development

Tell us about your current job…

I’m the Public Information Manager at the San Jose Office of Economic Development, and at this stage of my career, this is the best job I’ve ever had. It’s not easy, but it’s calling on everything I’ve got.

I chose to…

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Meet PRSA Member: Sarah Sullivan

What’s your background and what are you doing now? Most recently, I managed public relations for a global leading-edge software company, overseeing seven PR agencies worldwide. As a result of my efforts, the company increased U.S. media coverage by 53%, global coverage by 93%, and tier-1 coverage by 32%, including Forbes and TechRepublic.

Currently, I’m open…

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Guest Post: Are You Prepared for the Next Communications Crisis?

By Steve Burns, Executive Vice President & Managing Director, West Coast at BCW Global

The top seven crises to grace The Holmes Report’s “Top 20 Crises of 2018” span allegations of a CEO’s embezzlement, a sex scandal, the world’s second-largest cybersecurity breach and the knowing use of cancer-causing ingredients in consumer products. Unfortunately, one…

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Membership Matters: an Overview from Chapter President, Ellie Javadi

Are you interested in being a more proactive member of PRSA? Or, did you recently join and want to maximize your membership? Want to learn more about becoming an accredited pro (APR)? Maybe, you need points and hours to maintain your APR? Or, maybe you just want to join us for a night out…

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A Message From 2018 PRSA Silicon Valley President

Sarah Storelli

On behalf of the 2018 PRSA Silicon Valley (PRSASV) Board of Directors, thank you to our chapter members, sponsors, partners, prospective members, students from PRSSA San Jose State University (SJSU) and PRSSA Santa Clara University (SCU) and the Silicon Valley community at-large for your ongoing support and engagement to help us advance the profession…

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Top Things I Learned at the PRSA Game Changers District Conference

Ellie Javadi, VP – Head of Brand and Marketing, Norwest Venture Partners
I’m super excited to share some of the truly inspiring information that was delivered at this year’s PRSA NPD Conference held in Seattle last month. First off, the speaker line-up was amazing! We heard from a diverse and heavy-hitting group of experts over a packed three-day…

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Is My Tech Startup Ready for PR?

This article originally appeared in Entrepreneur.
Getting coverage in the mainstream press is more than just sending a pitch email to a reporter
By Ellie Javadi, Head of Marketing, Norwest Venture Partners @ellie_java
“How do I get coverage in TechCrunch, the Wall Street Journal and other tech pubs?”
I literally get that question every week from founders of tech…

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An Inside Look: PRSSA National Assembly 2017

By Eva Bray, Vice President of PRSSA, Santa Clara University
Every year, the PRSSA National Assembly, comprised of student delegates from PRSSA Chapters across the United States, gathers to make influential decisions about the future of the Society. In addition to reviewing the bylaws and electing a new National Committee, students have the opportunity to…

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The Future is Now: Hiring the Next Generation of PR Professionals

By Sarah Travaglini
Graduation and summer internship season is upon us. Can you believe it’s already here?
When I think back to when I was an aspiring PR intern, I remember the mix of emotions – excitement, anxiety, and eagerness (to name a few). Was I saying the right things in interviews? Did I have all…

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Free Resources for Turning So-So PR Writers into Stars

By Lauren Edwards
Doing the very thing you don’t want to do often turns out well. Have you noticed that, too?
My own reluctant flip-flop is responsible for the free resources I’m about to share with all of you, dear fellow members of the Silicon Valley PRSA.
Here’s the advice I took: “If you find yourself answering…

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Ten Things You Need to Know About Professional Networking

By Scott Thornburg
“Networking” may be the one word that business communicators both love and hate with equal passion. It can drain the energy from even the most extroverted, yet maintaining and growing a network should be a top priority for all business professionals.
A large, diverse and engaged group of peers is the key to…

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Finding Mentorship in a Mobile World

By Clare Sayas, Board member
I fell in love with PR in a little room in West Hollywood, paid in product samples, food magazines and coffee. Twitter was brand new then, and one of the women of the two-person food and restaurant PR firm I was interning for that summer was teaching me how to…

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Membership Has Its Privileges

By Gerry Corbett
In this age when knowledge and information are king and social infrastructure platforms are de rigueur professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges and rewards and these days membership organizations are…

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Watch out! Sales Targets Could Soon be a Reality for PR Professionals, says Logitech Head of Communications

Krista Todd, senior director of external communications at PC, gaming and tablet accessories maker Logitech was my guest last week on “In Conversation with Silicon Valley”. The recently-promoted PR and social media leader, and former head of PR at TiVo, shared her views on a wide variety of topics including why everyone should experience…

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“Red ribbon envy” spurs APR journey

In Silicon Valley, we love our acronyms. As for abbreviations that come after a last name, not so much. It doesn’t take an advanced degree to drive innovation, launch a startup, or have a successful career in PR. So why, after nearly 40 years practicing PR, am I going for my Accreditation in Public…

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Recognizing Leadership in Journalism: The People Who Strive to Make a Difference

As the technology industry continues to grow at a rapid pace, so does the demand for a dynamic relationship between journalists and public relations professionals. While some believe journalism has suffered over the years, we believe journalists and public relations professionals continue to play a vital role in telling Silicon Valley’s unique story to…

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Is 2015 The Year The Tech Bubble Bursts? Bold Predictions From PRSA Silicon Valley’s 2014 Media Predicts Event

By Chris Blake
2014 has been a thrilling year for the business and technology community within Silicon Valley and the global technology market. From the Alibaba IPO to the wearable takeover, let’s face it, technology is hot! While some may argue the business model of journalism is broken, journalists and public relations professionals continue to…

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In Conversation with Paul Bergevin

“We are the translators!” Bergevin discusses the complexity of ‘deep science’, and the Internet of Things.
We are delighted to host Paul Bergevin as the latest guest on the “In Conversation with …Silicon Valley” live webinar series recently. Paul is one Silicon Valley’s most accomplished communications leaders. He can count more than 20 years of experience as…

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