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December 01, 2020
Ageism: The Pause that Perplexes
By PRSA-SV - Executive Board Advisor Gerard “Gerry” Corbett, APR, Fellow PRSA

Ageism is getting old. “Long on experience” used to be a badge of honor. Oh, how times have changed! While ageism has been with us in the workplace for many years, today it’s routine in technology and many other industries. For many of us, it…

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November 24, 2020
During Deep Uncertainty, Brodeur Partners Relevance Study Uncovers Americans Seek Kindness, Honesty and Optimism
By PRSA-SV Board Member Laura T. Desmarais

How is COVID-19 affecting American priorities and perceptions?  We found out at our PRSA-SV #FridayForum featuring Andrea “Andy” Coville, author and CEO of global communications firm Brodeur Partners. Andy specializes in helping organizations achieve relevance – an elevated brand state that fully engages the market’s…

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November 16, 2020
Netta Conyers-Haynes’ Top Three Tips for Succeeding in Comms
By PRSA-SV Board Member Kristin Harlan

Our #FridayForum featured PRSA Silicon Valley Board Member Netta Conyers-Haynes, who recently joined Sequoia Consulting Group as Vice President of Corporate Communications. She talked about her career, her path to the top, taking a new job (and leaving one) during a pandemic, and lessons she…

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November 09, 2020
Public Health Communications in the Eye of the Pandemic Storm
By David Vossbrink, APR PRSA-SV Board Member & Communications Counsel

As public health communications experts for Santa Clara County, Britt Ehrhardt and Marianna Moles have been in the eye of the pandemic storm since January.  In a complex and contradictory environment of shifting priorities, incomplete and changing information, and competing agendas, they’ve worked with a…

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November 03, 2020
The Election, Covid-19, DE&I: What’s Your Legacy?
By PRSA-SV Board Member & Newsletter Editor Mar Junge

Businesses must now decide how to manage three intertwined issues: the election, Covid-19, and the necessity of action on diversity, equality and inclusion. Our October 23 #FridayForum, featuring Edelman COO Lisa Ross and moderated by PRSA-SV Board Member/SJSU Assistant PR Professor Dr. Shaun Fletcher, left…

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October 26, 2020
PR Roles at Amazon: How to get in and succeed at one of the world’s most successful companies
By PRSA Board Member Caroline James

This year’s turbulent “pandemic economy” has created insecurity in the job market, hitting PR practitioners especially hard. There are, however, a few silver linings among these economic storm clouds. Despite the hiring freezes, layoffs, and furloughs we’ve seen throughout corporate America, Amazon has been “hiring…

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October 20, 2020
PRWeek Editor Gideon Fidelzeid on the Changing Face of the PR Industry
By PRSA-SV Board Member Camelia Gendreau

Remember Samantha Jones, of Sex and the City fame? She was the epitome of what PR was thought of for many decades. Glitz, glamor, parties, etc. No longer, says Gideon Fidelzeid, PRWeek editor.  Today, the C-suite is leaning on their comms counsel, both in-house and…

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October 06, 2020
Racial Diversity in Comms: How to Hire & Retain People of Color All the Way to the Top
By #FridayForum Team Member Shruti Sharma

At our “Recruiting Top Diverse Talent” #FridayFriday on Oct. 2, PRSA Silicon Valley Board Member Elsa Kebede sat down (virtually) with The LAGRANT Foundation Chairman & CEO Kim Hunter to talk about racial diversity in the workplace. And why the industry’s approach to equitable change…

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September 29, 2020
The State of Communications 2020
By PRSASV Board Member Karen Smyth

2020 has without a doubt been THE year of upheaval. Covid awakened us to major disparities. Conversations about equity, diversity and inclusion are finally being heard but we know we have so much work to do. So what happens when a panel of PRSA-SV members…

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September 23, 2020
On the Frontlines of Life and Death: Healthcare Communications
By PRSA-SV Board Member Camelia Gendreau

Healthcare communicators have always worked on the front lines of life and death. Now in the midst of the pandemic and other recent events, healthcare issues are a central part of everyone’s lives. On PRSA-SV’s last #FridayForum,  Amy Flood (SVP, Public Affairs, Gilead Sciences), Brent…

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September 15, 2020
Employee Communications in a Year Marked by Global Upheaval
By PRSA-SV Board Member Caroline James

Employers have relied on the expertise of their communications teams to help navigate the monumental events occurring around the world. Just as people were acclimatizing to the pandemic “new normal,” protests against racial injustice erupted in response to the senseless death of George Floyd. Because…

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September 08, 2020
Advice for Job Seekers
By Judith Cushman, President, Judith Cushman & Associates

When this pandemic first hit, few of us imagined the severe impact on our livelihoods. PR agencies are losing clients. Companies are putting comms initiatives on hold or eliminating them altogether. This has resulted in employee pay cuts, layoffs and reduced outsourcing to subcontractors.  …

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September 01, 2020
PRSA Silicon Valley Expands Board of Directors
By PRSA

New Board Members Across Agency, Corporate and Public Sector Answer the Call to Serve, Educating and Advocating for Industry Change and Connecting 1000 Mentors to 1000 Mentees SILICON VALLEY, September 1, 2020 – PRSA Silicon Valley, as part of PRSA, the nation’s leading professional organization serving the…

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August 28, 2020
Top Tips for Succeeding in Venture Communications
By Intern Leith Ghuloum

VC marketing and communications roles are some of the most coveted roles in the PR industry. The industry is known for low attrition and a finite number of available roles. Meanwhile, the venture and startup ecosystem is fast paced, stressful and ever changing. So what…

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August 18, 2020
Being TEDworthy: Meet TED’s New Tech Curator Simone Ross
By PRSA Silicon Valley Board Member Robin Kim

PRSA SV is the first group to interview Simone Ross in her new role as TED’s new tech curator. “My job,” she says, “is to seek, source and find the cool, interesting, smart, wonderful and meaningful stuff that is happening in tech, as a driver of productivity and progress, both social and economic.

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August 11, 2020
Insights from Top Recruiters #FridayForum
By Lori Rocereto, Vice President of Connext

On Friday, August 7, I had the pleasure of moderating a panel that included Shai Phillips of Berkhemer Clayton, Inc, Jennifer Doidge of Russell Reynolds Associates, Peter McDermott of Korn Ferry, and Judith Cushman of Judith Cushman & Associates. No one saw 2020 coming. No one could have planned for it. Layoffs, furloughs,…

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August 05, 2020
Adapting Zelle to Today’s Changing Consumer: a Conversation with Early Warning VPs Melissa Lowry and Jeremiah Glodoveza
By PRSA Board Member Elsabete Kebede

Marketing a consumer brand in today’s rapidly changing environment is challenging. This is especially true for Early Warning VP of Consumer Brand and Marketing Melissa Lowry and VP of Communications Jeremiah Glodoveza.

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July 28, 2020
CNET’s Connie Guglielmo on “What You Need to Know”
By Elsabete Kebede

As technology continues to play a critical part in how we consume information and engage with the world, there’s no better way to understand its impact on our lives than to hear it from those who report on it.

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July 22, 2020
Dr Julie Albright Presents “Living Untethered as a Result of COVID-19”
By PRSA-SV Board Member Robin Kim

Friday’s Forum focused on five ways we can refuel and increase resilience during a prolonged period of life during a pandemic.

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June 30, 2020
PRIDE from a Communicator’s Unique Lens
By PRSA

“Pride is Cancelled. Now What?” #FridayForum By Intern Leith Ghuloum and PRSA Silicon Valley Chapter Immediate Past President & NVP Vice President, Head of Marketing Ellie Javadi On Friday, June 26 we were joined by Alexandra Legend Siegel of Salesforce, Andy Nguyen of Out in…

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June 15, 2020
Data-Driven Brand Communications During COVID w/ Michael Ramlet
By Intern Leith Ghuloum and PRSA Silicon Valley Chapter Immediate Past President & NVP Vice President, Head of Marketing Ellie Javadi

During the June 12 Friday Forum, we were joined by guest speaker Michael Ramlet, the co-founder and CEO of Morning Consult, a data intelligence company that delivers real-time insights on consumer trends. In the midst of a civil rights movement and a pandemic, the need…

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June 09, 2020
How to Hold True to Core Values in Times of Crisis
By PRSA Silicon Valley Chapter President & HP Global Head of Print Communications Vanessa Yanez and PRSA-SV Intern Elsa Kebede

In the midst of a global pandemic, injustice and discrimination in the US have reached a tipping point. Our June 5 #FridayForum with HP’s Chief Communications Officer Karen Kahn and Chief Diversity OfficerLesley Slaton Brown honed in on the current inflection point felt across society.

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June 01, 2020
Communications that save lives at scale: Lessons from Shelley Diamond, UNICEF USA CMO
By Robin Kim, PRSA-SV Board Member and Ruder Finn Practice Head, Global Technology & Innovation

Communication saves lives when you’re UNICEF. Its impact responding to the global pandemic
with supplies, support and lifesaving information is as far-reaching as it is inspiring. UNICEF
USA CMO Shelley Diamond shared the following insights during PRSA Silicon Valley’s #FridayForum.

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May 25, 2020
No Filter: The Inside Story of Instagram w/ Sarah Frier
By Robin Kim, PRSA-SV Board Member and Ruder Finn Practice Head, Global Technology & Innovation

Sarah Frier, Bloomberg tech reporter and author of No Filter: The Inside Story of Instagram, pulled no punches in her Mary 22 #Fridayforum opening salvo: “When one becomes conscious of how performance is measured on social platforms and why, we rethink what we value and how we behave.”

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May 18, 2020
Finding Purpose in Your PR Career by Porter Novelli’s Sandy Skees & Whitney Daley
By Jennifer Tang, Board Member & Director of Programs, PRSA SF Bay Area Chapter

At the May 15, 2020  #FridayForum, we heard from Porter Novelli’s VP of Marketing Research & Insights Whitney Dailey and EVP / Global Lead of Innovation & Impact Practice Sandy Skees. The duo shared the firm’s newest proprietary COVID-19 Tracker, a benchmark study examining American…

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May 11, 2020
What Brands Need to Know About COVID-19 Social Media and Consumer Behavior A Friday Forum Recap
By Jenna Watson Gudgel & team

On Friday, our eager community of PR and communications professionals gathered to hear insights from esteemed social media experts and consumer behavior specialists — Cindy Waters, a Digital Strategist Consultant, and Sean DallasKidd, Partner and CCO at Demonstrate.

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May 05, 2020
Empowering Teams in a Crisis
By Jeannie Entin, VP of Communications, Aclima

During the May 1 #FridayForum she shared candid and thoughtful stories about how her team is handling communications during COVID-19.

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April 27, 2020
What’s Up with Recruiting & Hiring?
By Logitech VP of Global Communications, Krista Todd

In last week’s #FridayForum, we hosted an esteemed group of communications and marketing recruiting professionals. Our all-star panelists included: Jessamyn Katz, the President of Heyman Associates, a global recruiting firm specializing in Marketing and Communications Leadership and Executive Searches. Angee Linsey, the founder and CEO…

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April 20, 2020
Reporting from COVID 19 Frontline by National Emmy-Winning TV News Reporter Joe Vazquez
By Shruti Sharma, HP Communications Specialist

In last week’s #FridayForum, National Emmy-Winning TV News Reporter Joe Vazquez, gave us an inside perspective the COVID-19 news environment. He said 80 to 90 percent of coverage at KPIX5 is related to the pandemic, as it is with most news channels all over the…

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April 15, 2020
Communications Education and the Perception Gap
By Elsabete Kebede

Three Bay Area professors led a lively discussion about “Communications Education in the Age of Misinformation” during our second #FridayForum on April 10. Communications leaders from USF, SJSU and the Naval Post Graduate School described the perception gaps they experience teaching in a virtual classroom…

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April 07, 2020
Edelman Reports on Brand Trust and the Coronavirus Pandemic
By PRSA

By HP Communications Specialist Shruti Sharma Last Friday PRSASV + SF had a conversation with Edelman’s CEO, Richard Edelman, to talk about “Brand Trust and the Coronavirus Pandemic.” Richard covered real-time statistics and insights on consumer attitudes towards brand behaviors during Covid-19. We learned where…

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March 20, 2020
PRSA Counselors Academy Is Here For You
By PRSA

By Mar Junge, Senior Leaders Team More than 75 PR agency owners, principals, and senior leaders called in to PRSA’s Counselors Academy COVID-19 online meeting this week to share advice and best practices. If you’re a CAPRSA member, you can link to the recording on…

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March 11, 2020
What to Do When One of Most Stressful Jobs (Official), Gets More Stressful
By PRSA

By Vanessa Yanez, Chapter President It’s only mildly amusing that I wrote this on the weekend anniversary of Careercast’s “most stressful jobs in America” ranking. As many of us laughed/lamented about how nobody knows how to define public relations, the profession ranked 8th “most stressful”…

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March 10, 2020
Leadership in the 2020’s
By PRSA

By Meghan Fintland, PRSA Silicon Valley Board Member This year marks my 20 year anniversary of working in PR. Wow, have times changed! Over two decades, I’ve been fortunate to work at agencies and corporations, both large and small across the technology, healthcare, automotive, and…

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March 10, 2020
Meet Chuck Byers, APR
By PRSA

Chuck Byers, Professor of Practice, Santa Clara University What’s Up? I taught brand management at Santa Clara University for many years. Now I’m also teaching marketing for all MBA students and serve on a committee overseeing an online MS in Marketing (using my brand management…

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February 24, 2020
PRSA Silicon Valley Spotlight Winners Announced
By PRSA

By Lacey Haines The PRSA Silicon Valley’s Annual Spotlight Awards recognizes the Valley’s top agency and in-house talent. Nominees were recognized at the November 13, 2019 Media Predicts Gala & Award Ceremony. Today, we announce the winners and thank everyone involved, including our esteemed nominees….

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December 02, 2019
A Year of Giving & Accomplishment
By PRSA

As I reflect on this past year of service, I’m feeling so appreciative of what our community accomplished in 2019. This year, we doubled down on our mission to offer peer-group experiences that help forge deep camaraderie, connection and support. In spite of how busy we all are, we each…

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December 01, 2019
Meet Member: Michele Rene Scott, APR
By PRSA

What’s your background and what are you doing now? My roots are in the Midwest (Eastern time zone) but I have a multi-geographical background that includes country, city, beach and the mountains in Michigan, Colorado and northern California. After graduation from university, and fueled by…

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December 01, 2019
Announcing: The Ryan Donovan LGBTQ Memorial Scholarship
By Ellie Javadi

The PRSA Silicon Valley Chapter has established the Ryan Donovan LGBTQ Memorial Scholarship to be awarded annually to an LGBTQ communications student attending an SF/Bay Area school. Donations can be made at the Gofundme page. LGBTQ students face a variety of obstacles, financial ones included. They may have less…

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October 01, 2019
Membership Matters: an Overview from Chapter President, Ellie Javadi
By PRSA

Are you interested in being a more proactive member of PRSA? Or, did you recently join and want to maximize your membership? Want to learn more about becoming an accredited pro (APR)? Maybe, you need points and hours to maintain your APR? Or, maybe you…

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August 06, 2019
Meet PRSA SV Member: Jocelyn Breeland, APR!
By PRSA

Jocelyn Breeland, Executive Director of Strategic Communications, Residential and Dining, Stanford University Tell us a little about your past and your current job… I’m on my second or third career – depending on how you count. With a degree in International Relations, I started as a…

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April 15, 2019
Meet PRSA SV Member: Elisabeth Handler, APR!
By PRSA

Public Information Manager, San Jose Office of Economic Development Tell us about your current job… I’m the Public Information Manager at the San Jose Office of Economic Development, and at this stage of my career, this is the best job I’ve ever had. It’s not…

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February 22, 2019
Meet PRSA Member: Sarah Sullivan, APR!
By PRSA

What’s your background and what are you doing now? Most recently, I managed public relations for a global leading-edge software company, overseeing seven PR agencies worldwide. As a result of my efforts, the company increased U.S. media coverage by 53%, global coverage by 93%, and tier-1…

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February 01, 2019
Guest Post: Are You Prepared for the Next Communications Crisis?
By Steve Burns

By Steve Burns, Executive Vice President & Managing Director, West Coast at BCW Global The top seven crises to grace The Holmes Report’s “Top 20 Crises of 2018” span allegations of a CEO’s embezzlement, a sex scandal, the world’s second-largest cybersecurity breach and the knowing…

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July 27, 2018
Top Things I Learned at the PRSA Game Changers District Conference
By PRSA

Ellie Javadi, VP – Head of Brand and Marketing, Norwest Venture Partners I’m super excited to share some of the truly inspiring information that was delivered at this year’s PRSA NPD Conference held in Seattle last month. First off, the speaker line-up was amazing! We heard from a…

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September 14, 2017
Is My Tech Startup Ready for PR?
By PRSA

This article originally appeared in Entrepreneur. Getting coverage in the mainstream press is more than just sending a pitch email to a reporter By Ellie Javadi, Head of Marketing, Norwest Venture Partners @ellie_java “How do I get coverage in TechCrunch, the Wall Street Journal and other tech pubs?”…

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April 25, 2017
The Future is Now: Hiring the Next Generation of PR Professionals
By Sarah Travaglini

Graduation and summer internship season is upon us. Can you believe it’s already here? When I think back to when I was an aspiring PR intern, I remember the mix of emotions – excitement, anxiety, and eagerness (to name a few). Was I saying the…

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October 19, 2016
Free Resources for Turning So-So PR Writers into Stars
By Lauren Edwards

Doing the very thing you don’t want to do often turns out well. Have you noticed that, too? My own reluctant flip-flop is responsible for the free resources I’m about to share with all of you, dear fellow members of the Silicon Valley PRSA. Here’s the advice…

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July 13, 2016
Ten Things You Need to Know About Professional Networking
By Scott Thornburg

“Networking” may be the one word that business communicators both love and hate with equal passion. It can drain the energy from even the most extroverted, yet maintaining and growing a network should be a top priority for all business professionals. A large, diverse and…

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March 10, 2016
Membership Has Its Privileges
By Gerry Corbett

In this age when knowledge and information are king and social infrastructure platforms are de rigueur professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges…

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March 01, 2016
Watch out! Sales Targets Could Soon be a Reality for PR Professionals, says Logitech Head of Communications
By PRSA

Krista Todd, senior director of external communications at PC, gaming and tablet accessories maker Logitech was my guest last week on “In Conversation with Silicon Valley”. The recently-promoted PR and social media leader, and former head of PR at TiVo, shared her views on a…

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January 04, 2016
“Red ribbon envy” spurs APR journey
By PRSA

In Silicon Valley, we love our acronyms. As for abbreviations that come after a last name, not so much. It doesn’t take an advanced degree to drive innovation, launch a startup, or have a successful career in PR. So why, after nearly 40 years practicing…

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October 19, 2015
Recognizing Leadership in Journalism: The People Who Strive to Make a Difference
By PRSA

As the technology industry continues to grow at a rapid pace, so does the demand for a dynamic relationship between journalists and public relations professionals. While some believe journalism has suffered over the years, we believe journalists and public relations professionals continue to play a…

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December 06, 2014
Is 2015 The Year The Tech Bubble Bursts? Bold Predictions From PRSA Silicon Valley’s 2014 Media Predicts Event
By Chris Blake

2014 has been a thrilling year for the business and technology community within Silicon Valley and the global technology market. From the Alibaba IPO to the wearable takeover, let’s face it, technology is hot! While some may argue the business model of journalism is broken, journalists…

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August 30, 2014
In Conversation with Paul Bergevin
By PRSA

“We are the translators!” Bergevin discusses the complexity of ‘deep science’, and the Internet of Things. We are delighted to host Paul Bergevin as the latest guest on the “In Conversation with …Silicon Valley” live webinar series recently. Paul is one Silicon Valley’s most accomplished communications leaders….

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