PR Associate

PR Associate

San Jose, California

Posted: 06.20.2016

Silver Spring Networks is a leading networking platform and solutions provider for smart energy and smart city networks, connecting the critical infrastructure that is enabling the Internet of Things. Silver Spring’s pioneering IPv6 networking platform, with over 22.9 million Silver Spring enabled devices delivered, is connecting cities and utilities to homes and business throughout the world with the goal of achieving greater energy efficiency for the planet. Silver Spring’s innovative solutions enable utilities and cities to gain efficiencies, increase sustainability, and empower consumers to monitor and manage energy consumption.

The PR Associate reports to the Global Communications Lead, and will be directly responsible for Product & Technology PR and Social Media. If you are passionate about PR, have a track record propelling programs into action, excellent communications and writing skills, experience managing multiple projects, solid media relations and social media experience, and understanding of enterprise technology or energy, we want to hear from you!

Ideal candidates have 4-5 years experience and are looking to make a significant impact for an Internet of Things pioneer who is growing and innovating in new areas. An agency background serving enterprise IT clients and strong business and tech media contacts is a strong plus. Candidates will develop Product PR campaigns, engaging with Product Management and will our PR agency resources to successfully execute Product PR strategy and programs. The position requires a passion and understanding of enterprise technology and command of all traditional PR tactics. This position also requires an ability to multitask and to drive numerous projects to completion. This person will also oversee Silver Spring’s Social Media strategy and have a background in the successful development of social media campaigns and the tools to execute them.

This position is focused on supporting the Marketing team and managing various aspects related to that, including:

PR Strategy & Execution:
Develop overall Product & Technology PR strategies and plans
Collaborate with Product Management and Product Marketing to successfully execute PR campaigns
Media relations and content production to support overall Product & Technology programs
Support key corporate and customer win announcements

Social Media:
Manage updates on corporate social media channels
Create and develop executive online profiles
Project manage content production and editorial calendar for Silver Spring’s corporate blog
Develop content for corporate blog on employee activity and for news announcements

Writing and media relations:
Write various PR materials including messaging documents, one-pagers, pitch letters, speaking opportunity abstracts, and press releases
Develop and place byline articles with target publications and journalists
Contact designated media regarding Product & Technology news, editorial opportunities, and proactive pitches

Support management of international PR agencies in UK, Brazil and Australia
Manage updates to online PR newsroom
Act as media hotline for Silver Spring, including vetting queries from media, analysts and other influencers who contact SSN
Assist in regularly monitoring Silver Spring Networks and competitor online news coverage
Write briefing documents/profiles for press briefings as needed
Research new PR outlets and target publications
Staff executives for media and analysts meetings in SJO and the Bay Area
Required Experience
Minimum 4-5 years of experience in high-tech PR or energy industries
BA (preferably in a writing or communications-related field)
Excellent writing, editing, messaging and project management skills
Media relations and spokesperson counseling skills
The ability to work in a fast-paced environment
The ability to work well with other departments within the company
Strong execution skills and a bias towards action and results
Willing to work flexible hours as needed
Proven ability to work under tight deadlines with limited resources
Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
High level of energy, enthusiastic team player and dedication to excellence
No ego – we are a small, dynamic team and everyone pitches in to get the job done
A positive, flexible attitude and a sense of humor are essential