Public Communications Specialist

Public Communications Specialist

San Mateo

Posted: 07.19.2017

Under the direction of the Administrator, Strategy/Communications, assist with public and news media relations and marketing promotional efforts for programs and services offered by San Mateo County Office of Education; write and edit letters, press releases, brochures, resolutions, news articles, and other communications; research educational events and activities and publicize on social media websites; review information and prepare communications involving labor relations and other confidential matters; maintain the Office of Education’s webpage.

Essential Job Functions:
·   Assist in the editorial production, coordination, and support of internal and external communications provided by the San Mateo County Office of Education

·   Assist in developing and implementing public awareness, outreach and promotional efforts; create media strategies to publicize SMCOE programs, services and accomplishments

·   Gather educational news information by reviewing public communications, interviewing school and public officials, employees, and representatives of community agencies; plan, write and edit material for advertisements, articles, news releases, scripts, internal communications, promotional events and other public information related to organizational activities and achievements

·   Prepare education program marketing materials including flyers, brochures, pamphlets, and monographs;

·   Prepare and review reports and other materials for senior management staff; conduct research for talking points; prepare PowerPoint presentations

·   Respond to requests of employees, district representatives and community agencies in developing creative, descriptive, technical and factual articles concerning educational events and timely issues

·   Create content, design and layout for the SMCOE website; ensure posted information is current and accurate; ensure accessibility of digital material

·   Lead and facilitate workgroups in developing new marketing and branding tools

·   Assist in the maintenance and upgrades of established communication, marketing and branding processes

·   Serve as technical writer and assist in editing applications for grants and projects

·   Assist in providing prompt and accurate public information during emergency or disaster situations including receiving and assessing information, cooperating with news media and others, and informing SMCOE and district personnel

·   Help maintain positive working relationships with members of the print, radio, and television media; consult with the Administrator, Strategy and Communications on strategies to inform the public about matters of particular interest

·   Help provide public relations advice to school district administrators on strategies to communicate with the media on sensitive organizational issues and to get the word out on educational programs

·   Assist in planning and organizing special events

·   Attend community meetings on behalf of the Superintendent or Administrator, Strategy/Communications

QUALIFICATIONS: Any combination of education and experience providing the job knowledge, skills, and ability for successful job performance will be considered for positions in this classification.  Typical qualifications would be equivalent to:

EDUCATION: Bachelor’s degree from an accredited college or university with major coursework in English, Journalism, Public Relations, Marketing, or a related field

EXPERIENCE:   Two (2) or more years of professional-level public/media relations, or related experience

Specialized Skills and Knowledge:

· Knowledge of principles, techniques, practices of public relations, journalism, marketing and advertising; local and national educational issues and trends

· Ability to communicate effectively with individuals from a wide range of backgrounds and occupations while building credibility and rapport

· Ability to identify problems, review information sources, develop and evaluate options and implement solutions

· Knowledge of media production, communication, and dissemination techniques; publication design, editing and writing; Web page design and publishing; methods of researching, organizing, analyzing and synthesizing numerical and written information; various style guides including MLA, APA, and AP formatting

· Ability to write clearly and persuasively for a wide variety of readers; write in different styles, depending on the material and medium; speak effectively before small and large groups

· Ability to listen to the needs of clients and collaborate in working with others internally and externally; clearly present information and influence others through oral presentation

· Knowledge of advanced use of software including Microsoft Suite, Adobe Suite, and desktop publishing software applications

· Ability to organize tasks and develop action plans leading to specific goals; work independently, or in collaborative teams, and meet production schedules and deadlines

Physical Requirements:

Applicants must possess the physical abilities outlined below with or without accommodation.  San Mateo County Office of Education will consider reasonable accommodation requests.

· Vision sufficient to read a computer screen and a variety of materials

· Hearing and speaking sufficient to exchange information in person and on the telephone

· Dexterity of hands and fingers to operate a computer keyboard

· Mobility sufficient to move through buildings and in rooms where events are held

· Sitting or standing for extended periods of time

Examination Process:

The examination process for this classification will consist of:

1. A scored rating by a screening panel of application materials, including supplemental questionnaire, for education, training, experience, completeness, and accuracy

2.  A written examination/performance evaluation (anticipated date- August 15, 2017)

3.  An oral board examination (anticipated date- August 29, 2017)

Only the highest qualified candidates will be invited to attend the evaluations and examinations.

Personnel Commission
101 Twin Dolphin Drive
Redwood City, CA  94065

Proof of citizenship or legal status will be required upon offer of employment.

San Mateo County Office of Education provides equal employment opportunity to all qualified persons.  The recruitment, testing, and hiring of all personnel will be without regard to race, ancestry, national origin, age, color, creed, religion, sex, gender identity or expression, sexual orientation, marriage status, medical condition, physical or mental disability, genetic characteristics.