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October 19, 2016
Free Resources for Turning So-So PR Writers into Stars
By Lauren Edwards

Doing the very thing you don’t want to do often turns out well. Have you noticed that, too? My own reluctant flip-flop is responsible for the free resources I’m about to share with all of you, dear fellow members of the Silicon Valley PRSA. Here’s the advice…

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July 13, 2016
Ten Things You Need to Know About Professional Networking
By Scott Thornburg

“Networking” may be the one word that business communicators both love and hate with equal passion. It can drain the energy from even the most extroverted, yet maintaining and growing a network should be a top priority for all business professionals. A large, diverse and…

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March 16, 2016
Finding Mentorship in a Mobile World
By Clare Sayas

By Clare Sayas, Board member I fell in love with PR in a little room in West Hollywood, paid in product samples, food magazines and coffee. Twitter was brand new then, and one of the women of the two-person food and restaurant PR firm I…

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March 10, 2016
Membership Has Its Privileges
By Gerry Corbett

In this age when knowledge and information are king and social infrastructure platforms are de rigueur professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges…

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March 01, 2016
Watch out! Sales Targets Could Soon be a Reality for PR Professionals, says Logitech Head of Communications

Krista Todd, senior director of external communications at PC, gaming and tablet accessories maker Logitech was my guest last week on “In Conversation with Silicon Valley”. The recently-promoted PR and social media leader, and former head of PR at TiVo, shared her views on a…

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January 04, 2016
“Red ribbon envy” spurs APR journey

In Silicon Valley, we love our acronyms. As for abbreviations that come after a last name, not so much. It doesn’t take an advanced degree to drive innovation, launch a startup, or have a successful career in PR. So why, after nearly 40 years practicing…

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