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September 23, 2020
On the Frontlines of Life and Death: Healthcare Communications
By PRSA-SV Board Member Camelia Gendreau

Healthcare communicators have always worked on the front lines of life and death. Now in the midst of the pandemic and other recent events, healthcare issues are a central part of everyone’s lives. On PRSA-SV’s last #FridayForum,  Amy Flood (SVP, Public Affairs, Gilead Sciences), Brent…

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September 15, 2020
Employee Communications in a Year Marked by Global Upheaval
By PRSA-SV Board Member Caroline James

Employers have relied on the expertise of their communications teams to help navigate the monumental events occurring around the world. Just as people were acclimatizing to the pandemic “new normal,” protests against racial injustice erupted in response to the senseless death of George Floyd. Because…

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September 08, 2020
Advice for Job Seekers
By Judith Cushman, President, Judith Cushman & Associates

When this pandemic first hit, few of us imagined the severe impact on our livelihoods. PR agencies are losing clients. Companies are putting comms initiatives on hold or eliminating them altogether. This has resulted in employee pay cuts, layoffs and reduced outsourcing to subcontractors.  …

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September 01, 2020
PRSA Silicon Valley Expands Board of Directors

New Board Members Across Agency, Corporate and Public Sector Answer the Call to Serve, Educating and Advocating for Industry Change and Connecting 1000 Mentors to 1000 Mentees SILICON VALLEY, September 1, 2020 – PRSA Silicon Valley, as part of PRSA, the nation’s leading professional organization serving the…

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August 28, 2020
Top Tips for Succeeding in Venture Communications
By Intern Leith Ghuloum

VC marketing and communications roles are some of the most coveted roles in the PR industry. The industry is known for low attrition and a finite number of available roles. Meanwhile, the venture and startup ecosystem is fast paced, stressful and ever changing. So what…

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August 18, 2020
Being TEDworthy: Meet TED’s New Tech Curator Simone Ross
By PRSA Silicon Valley Board Member Robin Kim

PRSA SV is the first group to interview Simone Ross in her new role as TED’s new tech curator. “My job,” she says, “is to seek, source and find the cool, interesting, smart, wonderful and meaningful stuff that is happening in tech, as a driver of productivity and progress, both social and economic.

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August 11, 2020
Insights from Top Recruiters #FridayForum
By Lori Rocereto, Vice President of Connext

On Friday, August 7, I had the pleasure of moderating a panel that included Shai Phillips of Berkhemer Clayton, Inc, Jennifer Doidge of Russell Reynolds Associates, Peter McDermott of Korn Ferry, and Judith Cushman of Judith Cushman & Associates. No one saw 2020 coming. No one could have planned for it. Layoffs, furloughs,…

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August 05, 2020
Adapting Zelle to Today’s Changing Consumer: a Conversation with Early Warning VPs Melissa Lowry and Jeremiah Glodoveza
By PRSA Board Member Elsabete Kebede

Marketing a consumer brand in today’s rapidly changing environment is challenging. This is especially true for Early Warning VP of Consumer Brand and Marketing Melissa Lowry and VP of Communications Jeremiah Glodoveza.

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July 28, 2020
CNET’s Connie Guglielmo on “What You Need to Know”
By Elsabete Kebede

As technology continues to play a critical part in how we consume information and engage with the world, there’s no better way to understand its impact on our lives than to hear it from those who report on it.

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July 22, 2020
Dr Julie Albright Presents “Living Untethered as a Result of COVID-19”
By PRSA-SV Board Member Robin Kim

Friday’s Forum focused on five ways we can refuel and increase resilience during a prolonged period of life during a pandemic.

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June 30, 2020
PRIDE from a Communicator’s Unique Lens

“Pride is Cancelled. Now What?” #FridayForum By Intern Leith Ghuloum and PRSA Silicon Valley Chapter Immediate Past President & NVP Vice President, Head of Marketing Ellie Javadi On Friday, June 26 we were joined by Alexandra Legend Siegel of Salesforce, Andy Nguyen of Out in…

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June 15, 2020
Data-Driven Brand Communications During COVID w/ Michael Ramlet
By Intern Leith Ghuloum and PRSA Silicon Valley Chapter Immediate Past President & NVP Vice President, Head of Marketing Ellie Javadi

During the June 12 Friday Forum, we were joined by guest speaker Michael Ramlet, the co-founder and CEO of Morning Consult, a data intelligence company that delivers real-time insights on consumer trends. In the midst of a civil rights movement and a pandemic, the need…

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June 09, 2020
How to Hold True to Core Values in Times of Crisis
By PRSA Silicon Valley Chapter President & HP Global Head of Print Communications Vanessa Yanez and PRSA-SV Intern Elsa Kebede

In the midst of a global pandemic, injustice and discrimination in the US have reached a tipping point. Our June 5 #FridayForum with HP’s Chief Communications Officer Karen Kahn and Chief Diversity OfficerLesley Slaton Brown honed in on the current inflection point felt across society.

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June 01, 2020
Communications that save lives at scale: Lessons from Shelley Diamond, UNICEF USA CMO
By Robin Kim, PRSA-SV Board Member and Ruder Finn Practice Head, Global Technology & Innovation

Communication saves lives when you’re UNICEF. Its impact responding to the global pandemic
with supplies, support and lifesaving information is as far-reaching as it is inspiring. UNICEF
USA CMO Shelley Diamond shared the following insights during PRSA Silicon Valley’s #FridayForum.

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May 25, 2020
No Filter: The Inside Story of Instagram w/ Sarah Frier
By Robin Kim, PRSA-SV Board Member and Ruder Finn Practice Head, Global Technology & Innovation

Sarah Frier, Bloomberg tech reporter and author of No Filter: The Inside Story of Instagram, pulled no punches in her Mary 22 #Fridayforum opening salvo: “When one becomes conscious of how performance is measured on social platforms and why, we rethink what we value and how we behave.”

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May 18, 2020
Finding Purpose in Your PR Career by Porter Novelli’s Sandy Skees & Whitney Daley
By Jennifer Tang, Board Member & Director of Programs, PRSA SF Bay Area Chapter

At the May 15, 2020  #FridayForum, we heard from Porter Novelli’s VP of Marketing Research & Insights Whitney Dailey and EVP / Global Lead of Innovation & Impact Practice Sandy Skees. The duo shared the firm’s newest proprietary COVID-19 Tracker, a benchmark study examining American…

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May 11, 2020
What Brands Need to Know About COVID-19 Social Media and Consumer Behavior A Friday Forum Recap
By Jenna Watson Gudgel & team

On Friday, our eager community of PR and communications professionals gathered to hear insights from esteemed social media experts and consumer behavior specialists — Cindy Waters, a Digital Strategist Consultant, and Sean DallasKidd, Partner and CCO at Demonstrate.

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May 05, 2020
Empowering Teams in a Crisis
By Jeannie Entin, VP of Communications, Aclima

During the May 1 #FridayForum she shared candid and thoughtful stories about how her team is handling communications during COVID-19.

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April 27, 2020
What’s Up with Recruiting & Hiring?
By Logitech VP of Global Communications, Krista Todd

In last week’s #FridayForum, we hosted an esteemed group of communications and marketing recruiting professionals. Our all-star panelists included: Jessamyn Katz, the President of Heyman Associates, a global recruiting firm specializing in Marketing and Communications Leadership and Executive Searches. Angee Linsey, the founder and CEO…

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April 20, 2020
Reporting from COVID 19 Frontline by National Emmy-Winning TV News Reporter Joe Vazquez
By Shruti Sharma, HP Communications Specialist

In last week’s #FridayForum, National Emmy-Winning TV News Reporter Joe Vazquez, gave us an inside perspective the COVID-19 news environment. He said 80 to 90 percent of coverage at KPIX5 is related to the pandemic, as it is with most news channels all over the…

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April 15, 2020
Communications Education and the Perception Gap
By Elsabete Kebede

Three Bay Area professors led a lively discussion about “Communications Education in the Age of Misinformation” during our second #FridayForum on April 10. Communications leaders from USF, SJSU and the Naval Post Graduate School described the perception gaps they experience teaching in a virtual classroom…

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April 07, 2020
Edelman Reports on Brand Trust and the Coronavirus Pandemic

By HP Communications Specialist Shruti Sharma Last Friday PRSASV + SF had a conversation with Edelman’s CEO, Richard Edelman, to talk about “Brand Trust and the Coronavirus Pandemic.” Richard covered real-time statistics and insights on consumer attitudes towards brand behaviors during Covid-19. We learned where…

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March 20, 2020
PRSA Counselors Academy Is Here For You

By Mar Junge, Senior Leaders Team More than 75 PR agency owners, principals, and senior leaders called in to PRSA’s Counselors Academy COVID-19 online meeting this week to share advice and best practices. If you’re a CAPRSA member, you can link to the recording on…

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March 11, 2020
What to Do When One of Most Stressful Jobs (Official), Gets More Stressful

By Vanessa Yanez, Chapter President It’s only mildly amusing that I wrote this on the weekend anniversary of Careercast’s “most stressful jobs in America” ranking. As many of us laughed/lamented about how nobody knows how to define public relations, the profession ranked 8th “most stressful”…

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March 10, 2020
Leadership in the 2020’s

By Meghan Fintland, PRSA Silicon Valley Board Member This year marks my 20 year anniversary of working in PR. Wow, have times changed! Over two decades, I’ve been fortunate to work at agencies and corporations, both large and small across the technology, healthcare, automotive, and…

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March 10, 2020
Meet Chuck Byers, APR

Chuck Byers, Professor of Practice, Santa Clara University What’s Up? I taught brand management at Santa Clara University for many years. Now I’m also teaching marketing for all MBA students and serve on a committee overseeing an online MS in Marketing (using my brand management…

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February 24, 2020
PRSA Silicon Valley Spotlight Winners Announced

By Lacey Haines The PRSA Silicon Valley’s Annual Spotlight Awards recognizes the Valley’s top agency and in-house talent. Nominees were recognized at the November 13, 2019 Media Predicts Gala & Award Ceremony. Today, we announce the winners and thank everyone involved, including our esteemed nominees….

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