Latest Happenings
Featured posts
Filter By Year:
March 23, 2021
Women in PR – Roku
By PRSA-SV Board Member Jazmin Eusebio

Women’s History Month gives us time to reflect on all the incredible contributions made by women in the public relations industry over the years. While there have been many trailblazing communicators in history like Betsy Plank, our recent #FridayForum featured three women at Roku who…

Read More
March 16, 2021
Starting Your Own Business: Agency + Upwork + Smart Hustle
By PRSA-SV Board Member Mar Junge

Looking to start your own PR agency, comms consultancy or build a side hustle? Our #FridayForum guests Flock Marketing Agency Founder Alice Chan, Upwork Director Jeff Kruger and SmartHustle Founder Ramon Ray say the business climate’s favorable to go independent and be successful. Alice Chan…

Read More
March 08, 2021
Flacking and Hacking with Jon Swartz — a Silicon Valley Journalism Legend
By PRSA-SV Board Member JoAnn Yamani

For those of us who have been in Silicon Valley for a while, Jon Swartz is about as iconic in technology journalism as the Golden Gate Bridge and Ghirardelli Square are to San Francisco. A 20+ year veteran with publications such as USA Todayand MarketWatch,…

Read More
March 02, 2021
How the Changing Relationship Between Tech, Venture Capital and The Media Affects PR
By PRSA-SV Board Member Caroline James

A Conversation with Eric Newcomer: For those of us in the PR industry, the idea of sidelining the media might seem counterproductive. After all, so many of us have built our professional identities around our ability to work effectively with the press, and we take…

Read More
February 23, 2021
The US Demographic is Changing Fast; Three Tips to Reach Ethnic Communities
By PR Consultant Michelle McIntyre

Ethnic communities in the U.S. are growing. As communicators, we need to utilize smart tactics to reach them. For example, the demographics of my town of Saratoga, a quaint village nestled in the foothills of the Santa Cruz Mountains, switched from mostly white to Asian…

Read More
February 16, 2021
Here’s How to Dip Into #FridayForums on Clubhouse
By PRSA-SV Executive Board Advisor & Redphlag CEO Gerard “Gerry” Corbett, APR, Fellow PRSA

PRSA Silicon Valley dipped its collective ears, voices and toes into Clubhouse last week when Smart Media Hustle Founder Ramon Ray engaged, entertained and enlightened a global group of some 50 PR professionals. MC’d by Chapter President/HP Global Head of Print Communications Vanessa Yanez and…

Read More
January 27, 2021
Three Tips from Morning Consult to Decide When to Communicate
By PRSA-SV Board Member JoAnn Yamani

FridayForums regal us with insightful conversations about the state of PR and how to wrangle through a world gripped in unpredictability. We were fascinated, abhorred and inspired (sometimes all at the same time!) by the events of 2020. I remember vividly how our fearless Chapter…

Read More
January 20, 2021
Check Out Our First FridayForum of the Year and Links to All 32 Amazing 2020 FridayForums
By PRSA-SV Board Member Mar Junge

This Friday we’re bringing back a popular FridayForum guest  – Morning Consultant Cofounder and CEO Michael Ramlet. Last year, Michael’s Data Driven Brand Communications During COVID helped us decide where to focus our brand-centered communications. His January 22 presentation is sure to be just as…

Read More
December 14, 2020
Robin Beaman: How I Got Here
By PRSA-SV Director at Large Karen Smyth

At our last #FridayForum of 2020 (aka Season Finale), Robin Beaman made us laugh, shared career stories, and inspired us to reach new heights. Robin’s remarkable career includes establishing the PR department at Black Entertainment Television (BET) and managing publicity, community engagement and special events…

Read More
December 01, 2020
Ageism: The Pause that Perplexes
By PRSA-SV - Executive Board Advisor Gerard “Gerry” Corbett, APR, Fellow PRSA

Ageism is getting old. “Long on experience” used to be a badge of honor. Oh, how times have changed! While ageism has been with us in the workplace for many years, today it’s routine in technology and many other industries. For many of us, it…

Read More
November 24, 2020
During Deep Uncertainty, Brodeur Partners Relevance Study Uncovers Americans Seek Kindness, Honesty and Optimism
By PRSA-SV Board Member Laura T. Desmarais

How is COVID-19 affecting American priorities and perceptions?  We found out at our PRSA-SV #FridayForum featuring Andrea “Andy” Coville, author and CEO of global communications firm Brodeur Partners. Andy specializes in helping organizations achieve relevance – an elevated brand state that fully engages the market’s…

Read More
November 16, 2020
Netta Conyers-Haynes’ Top Three Tips for Succeeding in Comms
By PRSA-SV Board Member Kristin Harlan

Our #FridayForum featured PRSA Silicon Valley Board Member Netta Conyers-Haynes, who recently joined Sequoia Consulting Group as Vice President of Corporate Communications. She talked about her career, her path to the top, taking a new job (and leaving one) during a pandemic, and lessons she…

Read More
November 09, 2020
Public Health Communications in the Eye of the Pandemic Storm
By David Vossbrink, APR PRSA-SV Board Member & Communications Counsel

As public health communications experts for Santa Clara County, Britt Ehrhardt and Marianna Moles have been in the eye of the pandemic storm since January.  In a complex and contradictory environment of shifting priorities, incomplete and changing information, and competing agendas, they’ve worked with a…

Read More
November 03, 2020
The Election, Covid-19, DE&I: What’s Your Legacy?
By PRSA-SV Board Member & Newsletter Editor Mar Junge

Businesses must now decide how to manage three intertwined issues: the election, Covid-19, and the necessity of action on diversity, equality and inclusion. Our October 23 #FridayForum, featuring Edelman COO Lisa Ross and moderated by PRSA-SV Board Member/SJSU Assistant PR Professor Dr. Shaun Fletcher, left…

Read More
October 26, 2020
PR Roles at Amazon: How to get in and succeed at one of the world’s most successful companies
By PRSA Board Member Caroline James

This year’s turbulent “pandemic economy” has created insecurity in the job market, hitting PR practitioners especially hard. There are, however, a few silver linings among these economic storm clouds. Despite the hiring freezes, layoffs, and furloughs we’ve seen throughout corporate America, Amazon has been “hiring…

Read More
October 20, 2020
PRWeek Editor Gideon Fidelzeid on the Changing Face of the PR Industry
By PRSA-SV Board Member Camelia Gendreau

Remember Samantha Jones, of Sex and the City fame? She was the epitome of what PR was thought of for many decades. Glitz, glamor, parties, etc. No longer, says Gideon Fidelzeid, PRWeek editor.  Today, the C-suite is leaning on their comms counsel, both in-house and…

Read More
October 06, 2020
Racial Diversity in Comms: How to Hire & Retain People of Color All the Way to the Top
By #FridayForum Team Member Shruti Sharma

At our “Recruiting Top Diverse Talent” #FridayFriday on Oct. 2, PRSA Silicon Valley Board Member Elsa Kebede sat down (virtually) with The LAGRANT Foundation Chairman & CEO Kim Hunter to talk about racial diversity in the workplace. And why the industry’s approach to equitable change…

Read More
September 29, 2020
The State of Communications 2020
By PRSASV Board Member Karen Smyth

2020 has without a doubt been THE year of upheaval. Covid awakened us to major disparities. Conversations about equity, diversity and inclusion are finally being heard but we know we have so much work to do. So what happens when a panel of PRSA-SV members…

Read More
September 23, 2020
On the Frontlines of Life and Death: Healthcare Communications
By PRSA-SV Board Member Camelia Gendreau

Healthcare communicators have always worked on the front lines of life and death. Now in the midst of the pandemic and other recent events, healthcare issues are a central part of everyone’s lives. On PRSA-SV’s last #FridayForum,  Amy Flood (SVP, Public Affairs, Gilead Sciences), Brent…

Read More
September 15, 2020
Employee Communications in a Year Marked by Global Upheaval
By PRSA-SV Board Member Caroline James

Employers have relied on the expertise of their communications teams to help navigate the monumental events occurring around the world. Just as people were acclimatizing to the pandemic “new normal,” protests against racial injustice erupted in response to the senseless death of George Floyd. Because…

Read More
September 08, 2020
Advice for Job Seekers
By Judith Cushman, President, Judith Cushman & Associates

When this pandemic first hit, few of us imagined the severe impact on our livelihoods. PR agencies are losing clients. Companies are putting comms initiatives on hold or eliminating them altogether. This has resulted in employee pay cuts, layoffs and reduced outsourcing to subcontractors.  …

Read More
September 01, 2020
PRSA Silicon Valley Expands Board of Directors

New Board Members Across Agency, Corporate and Public Sector Answer the Call to Serve, Educating and Advocating for Industry Change and Connecting 1000 Mentors to 1000 Mentees SILICON VALLEY, September 1, 2020 – PRSA Silicon Valley, as part of PRSA, the nation’s leading professional organization serving the…

Read More
August 28, 2020
Top Tips for Succeeding in Venture Communications
By Intern Leith Ghuloum

VC marketing and communications roles are some of the most coveted roles in the PR industry. The industry is known for low attrition and a finite number of available roles. Meanwhile, the venture and startup ecosystem is fast paced, stressful and ever changing. So what…

Read More
August 18, 2020
Being TEDworthy: Meet TED’s New Tech Curator Simone Ross
By PRSA Silicon Valley Board Member Robin Kim

PRSA SV is the first group to interview Simone Ross in her new role as TED’s new tech curator. “My job,” she says, “is to seek, source and find the cool, interesting, smart, wonderful and meaningful stuff that is happening in tech, as a driver of productivity and progress, both social and economic.

Read More
August 11, 2020
Insights from Top Recruiters #FridayForum
By Lori Rocereto, Vice President of Connext

On Friday, August 7, I had the pleasure of moderating a panel that included Shai Phillips of Berkhemer Clayton, Inc, Jennifer Doidge of Russell Reynolds Associates, Peter McDermott of Korn Ferry, and Judith Cushman of Judith Cushman & Associates. No one saw 2020 coming. No one could have planned for it. Layoffs, furloughs,…

Read More
August 05, 2020
Adapting Zelle to Today’s Changing Consumer: a Conversation with Early Warning VPs Melissa Lowry and Jeremiah Glodoveza
By PRSA Board Member Elsabete Kebede

Marketing a consumer brand in today’s rapidly changing environment is challenging. This is especially true for Early Warning VP of Consumer Brand and Marketing Melissa Lowry and VP of Communications Jeremiah Glodoveza.

Read More
July 28, 2020
CNET’s Connie Guglielmo on “What You Need to Know”
By Elsabete Kebede

As technology continues to play a critical part in how we consume information and engage with the world, there’s no better way to understand its impact on our lives than to hear it from those who report on it.

Read More
July 22, 2020
Dr Julie Albright Presents “Living Untethered as a Result of COVID-19”
By PRSA-SV Board Member Robin Kim

Friday’s Forum focused on five ways we can refuel and increase resilience during a prolonged period of life during a pandemic.

Read More
June 30, 2020
PRIDE from a Communicator’s Unique Lens

“Pride is Cancelled. Now What?” #FridayForum By Intern Leith Ghuloum and PRSA Silicon Valley Chapter Immediate Past President & NVP Vice President, Head of Marketing Ellie Javadi On Friday, June 26 we were joined by Alexandra Legend Siegel of Salesforce, Andy Nguyen of Out in…

Read More
June 15, 2020
Data-Driven Brand Communications During COVID w/ Michael Ramlet
By Intern Leith Ghuloum and PRSA Silicon Valley Chapter Immediate Past President & NVP Vice President, Head of Marketing Ellie Javadi

During the June 12 Friday Forum, we were joined by guest speaker Michael Ramlet, the co-founder and CEO of Morning Consult, a data intelligence company that delivers real-time insights on consumer trends. In the midst of a civil rights movement and a pandemic, the need…

Read More
June 09, 2020
How to Hold True to Core Values in Times of Crisis
By PRSA Silicon Valley Chapter President & HP Global Head of Print Communications Vanessa Yanez and PRSA-SV Intern Elsa Kebede

In the midst of a global pandemic, injustice and discrimination in the US have reached a tipping point. Our June 5 #FridayForum with HP’s Chief Communications Officer Karen Kahn and Chief Diversity OfficerLesley Slaton Brown honed in on the current inflection point felt across society.

Read More
June 01, 2020
Communications that save lives at scale: Lessons from Shelley Diamond, UNICEF USA CMO
By Robin Kim, PRSA-SV Board Member and Ruder Finn Practice Head, Global Technology & Innovation

Communication saves lives when you’re UNICEF. Its impact responding to the global pandemic
with supplies, support and lifesaving information is as far-reaching as it is inspiring. UNICEF
USA CMO Shelley Diamond shared the following insights during PRSA Silicon Valley’s #FridayForum.

Read More
May 25, 2020
No Filter: The Inside Story of Instagram w/ Sarah Frier
By Robin Kim, PRSA-SV Board Member and Ruder Finn Practice Head, Global Technology & Innovation

Sarah Frier, Bloomberg tech reporter and author of No Filter: The Inside Story of Instagram, pulled no punches in her Mary 22 #Fridayforum opening salvo: “When one becomes conscious of how performance is measured on social platforms and why, we rethink what we value and how we behave.”

Read More
May 18, 2020
Finding Purpose in Your PR Career by Porter Novelli’s Sandy Skees & Whitney Daley
By Jennifer Tang, Board Member & Director of Programs, PRSA SF Bay Area Chapter

At the May 15, 2020  #FridayForum, we heard from Porter Novelli’s VP of Marketing Research & Insights Whitney Dailey and EVP / Global Lead of Innovation & Impact Practice Sandy Skees. The duo shared the firm’s newest proprietary COVID-19 Tracker, a benchmark study examining American…

Read More
May 11, 2020
What Brands Need to Know About COVID-19 Social Media and Consumer Behavior A Friday Forum Recap
By Jenna Watson Gudgel & team

On Friday, our eager community of PR and communications professionals gathered to hear insights from esteemed social media experts and consumer behavior specialists — Cindy Waters, a Digital Strategist Consultant, and Sean DallasKidd, Partner and CCO at Demonstrate.

Read More
May 05, 2020
Empowering Teams in a Crisis
By Jeannie Entin, VP of Communications, Aclima

During the May 1 #FridayForum she shared candid and thoughtful stories about how her team is handling communications during COVID-19.

Read More
April 27, 2020
What’s Up with Recruiting & Hiring?
By Logitech VP of Global Communications, Krista Todd

In last week’s #FridayForum, we hosted an esteemed group of communications and marketing recruiting professionals. Our all-star panelists included: Jessamyn Katz, the President of Heyman Associates, a global recruiting firm specializing in Marketing and Communications Leadership and Executive Searches. Angee Linsey, the founder and CEO…

Read More
April 20, 2020
Reporting from COVID 19 Frontline by National Emmy-Winning TV News Reporter Joe Vazquez
By Shruti Sharma, HP Communications Specialist

In last week’s #FridayForum, National Emmy-Winning TV News Reporter Joe Vazquez, gave us an inside perspective the COVID-19 news environment. He said 80 to 90 percent of coverage at KPIX5 is related to the pandemic, as it is with most news channels all over the…

Read More
April 15, 2020
Communications Education and the Perception Gap
By Elsabete Kebede

Three Bay Area professors led a lively discussion about “Communications Education in the Age of Misinformation” during our second #FridayForum on April 10. Communications leaders from USF, SJSU and the Naval Post Graduate School described the perception gaps they experience teaching in a virtual classroom…

Read More
April 07, 2020
Edelman Reports on Brand Trust and the Coronavirus Pandemic

By HP Communications Specialist Shruti Sharma Last Friday PRSASV + SF had a conversation with Edelman’s CEO, Richard Edelman, to talk about “Brand Trust and the Coronavirus Pandemic.” Richard covered real-time statistics and insights on consumer attitudes towards brand behaviors during Covid-19. We learned where…

Read More
March 20, 2020
PRSA Counselors Academy Is Here For You

By Mar Junge, Senior Leaders Team More than 75 PR agency owners, principals, and senior leaders called in to PRSA’s Counselors Academy COVID-19 online meeting this week to share advice and best practices. If you’re a CAPRSA member, you can link to the recording on…

Read More
March 11, 2020
What to Do When One of Most Stressful Jobs (Official), Gets More Stressful

By Vanessa Yanez, Chapter President It’s only mildly amusing that I wrote this on the weekend anniversary of Careercast’s “most stressful jobs in America” ranking. As many of us laughed/lamented about how nobody knows how to define public relations, the profession ranked 8th “most stressful”…

Read More
March 10, 2020
Leadership in the 2020’s

By Meghan Fintland, PRSA Silicon Valley Board Member This year marks my 20 year anniversary of working in PR. Wow, have times changed! Over two decades, I’ve been fortunate to work at agencies and corporations, both large and small across the technology, healthcare, automotive, and…

Read More
March 10, 2020
Meet Chuck Byers, APR

Chuck Byers, Professor of Practice, Santa Clara University What’s Up? I taught brand management at Santa Clara University for many years. Now I’m also teaching marketing for all MBA students and serve on a committee overseeing an online MS in Marketing (using my brand management…

Read More
February 24, 2020
PRSA Silicon Valley Spotlight Winners Announced

By Lacey Haines The PRSA Silicon Valley’s Annual Spotlight Awards recognizes the Valley’s top agency and in-house talent. Nominees were recognized at the November 13, 2019 Media Predicts Gala & Award Ceremony. Today, we announce the winners and thank everyone involved, including our esteemed nominees….

Read More