BOCA had the pleasure of sponsoring PRSA Silicon Valley’s 14th annual MediaPredicts, a pre-holiday event that’s a must-attend for anyone who plays a role in the world of high-tech PR. MediaPredicts features a panel of high-profile reporters who come together to reflect on the past…
I have a confession to make. Online meetings can be dry. I should know: my PR agency Bospar has been a remote, work-from-home agency since we launched at the start of 2015. While PRovoke declared our model “prescient” at the height of the lockdown, they…
With research, planning, and evaluation, your job interview is a lot like a PR campaign. At a recent PRSA Silicon Valley workshop, two PR pros with very different perspectives shared their insights on how to ace a job interview. David Vossbrink has nearly a half-century…
If you’re ready to boost your social media, consider making videos. No matter what digital media platform you or your clients are on, chances are you’ll notice there’s more video than ever before. As a former television anchor and reporter, I learned firsthand how valuable…
Here’s how young PR pros can push for change from within their organizations The social unrest that unraveled during the pandemic has caused a seismic shift in the expectations of young, emerging professionals. According to Glassdoor, nearly 80% of job seekers consider the need for a…
PRSA Silicon Valley (SV), part of the nation’s largest professional organization serving the communications community, has announced a new board member, Judy Cushman, a new agency advisory committee member, Manhattan Strategies, several signature events and more. As part of a national network of more than…
Dear PRSA Silicon Valley Fam: It’s fall and it definitely feels like we’re just getting started. I’m thrilled to share that PRSA Silicon Valley is out there accomplishing so much for you – our community – including distributing awards to our diversity scholarship winners, expanding…
In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but…
While many companies talk about diversity, equity and inclusion, recruiting and hiring practices for people of color in management occupations are progressing at an unimpressive pace. According to the U.S. Bureau of Labor Statistics, the makeup of public relations managers in the U.S. is predominantly white (91%)…
As PR pros, it’s our job to promote our clients or employers. Published articles that include links back to their websites are SEO gold. That said, should we ever insist a journalist include a backlink in an article? Digiday Reporter Lara O’Reilly (@larakiara) recently tweeted…
Here’s how finding connection helped one PR pro keep her career going during COVID-19. For the past 16 months, we’ve all been riding the COVID rollercoaster. None of us chose to get on board, but nevertheless we were forced to deal with the highs and…
“The hallmark of a successful career is good work, not a title.” Many of us found our way to public relations through meandering paths or happenstance. Not so with Adrienne O’Hara, Gap Inc.’s head of comms and culture. Adrienne knew exactly what she wanted to…
As far as Latinos in Communications are concerned, the stats are grim: in 2014, only 10.5% of people employed in public relations were Hispanics, even though they make up about 18% of the general population and are the second fastest-growing population segment. In 2018, a Harvard…
PRSA-SV #FridayForums serve as a platform for individuals to speak out on a variety of topics and express their beliefs without judgment. Last Friday, we had the pleasure of listening to Board Member and Bospar Principal/Cofounder Curtis Sparrer, National LGBTQ Task Force Communications Director and…
Have you ever considered a career in the public sector? PRSA-SV’s #FridayForum How We Got Here: Working in Public Sector Comms panelists provided key insights on a broad range of career opportunities the public sector has to offer and helped us understand how communications and…
The Silicon Valley Chapter of the Public Relations Society of America stands in solidarity with our diverse Asian-American community and colleagues. But it’s not enough to merely voice our support: we must do the work as well. As professional communicators, we have the responsibility to…
“Companies are under greater scrutiny than ever before,” said Howard Bragman, founder of La Brea Media in Beverly Hills, Calif. and our featured #FridayForum speaker. While a PR professional might see a crisis as an opportunity to get a quote or an opinion covered by the…
There’s good news for communications professionals: recruitment and corporate searches are heating up! As the economy recovers, businesses look for ways to retain and motivate great talent. Our March 26 #FridayForum featured KC Partner’s Recruiter Brooke Kruger and BOCA Communications Founder Kathleen Shanahan. The panelists…
