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December 13, 2021
Fun and Insights from MediaPredicts 2021
By Board Member & BOCA Communications CEO & Founder Kathleen Shanahan

BOCA had the pleasure of sponsoring PRSA Silicon Valley’s 14th annual MediaPredicts, a pre-holiday event that’s a must-attend for anyone who plays a role in the world of high-tech PR. MediaPredicts features a panel of high-profile reporters who come together to reflect on the past…

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December 02, 2021
Why Making Virtual Events Fun Is Such a Drag
By PRSA-SV Board Member & Bospar Principal Curtis Sparrer

I have a confession to make. Online meetings can be dry. I should know: my PR agency Bospar has been a remote, work-from-home agency since we launched at the start of 2015. While PRovoke declared our model “prescient” at the height of the lockdown, they…

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November 29, 2021
How to ace your PR job interview
By PRSA-SV Board Members David Vossbrink and Jasmine Garcia

With research, planning, and evaluation, your job interview is a lot like a PR campaign. At a recent PRSA Silicon Valley workshop, two PR pros with very different perspectives shared their insights on how to ace a job interview. David Vossbrink has nearly a half-century…

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November 16, 2021
Video is a powerful tool for PR success
By PRSA-SV Board Member Mega Jewell

If you’re ready to boost your social media, consider making videos. No matter what digital media platform you or your clients are on, chances are you’ll notice there’s more video than ever before. As a former television anchor and reporter, I learned firsthand how valuable…

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October 19, 2021
Early career professionals must engage to solve DE&I problems
By Jazmin Eusebio

Here’s how young PR pros can push for change from within their organizations The social unrest that unraveled during the pandemic has caused a seismic shift in the expectations of young, emerging professionals. According to Glassdoor, nearly 80% of job seekers consider the need for a…

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October 05, 2021
PRSA Silicon Valley Celebrates Membership Growth, Media Predicts Returns Dec. 1, 2021
By PRSA-SV Board Member Laura Desmarais

PRSA Silicon Valley (SV), part of the nation’s largest professional organization serving the communications community, has announced a new board member, Judy Cushman, a new agency advisory committee member, Manhattan Strategies, several signature events and more. As part of a national network of more than…

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September 28, 2021
PRSA-SV Celebrates Scholarships, New Board Members and Edelman Sponsorship
By PRSA-SV Chapter President Vanessa Yanez

Dear PRSA Silicon Valley Fam:  It’s fall and it definitely feels like we’re just getting started. I’m thrilled to share that PRSA Silicon Valley is out there accomplishing so much for you – our community – including distributing awards to our diversity scholarship winners, expanding…

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September 21, 2021
How United Airlines Is Communicating Its Vaccine Mandate to Employees
By Greg Beaubien

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but…

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August 31, 2021
How to retain people of color and build a diverse leadership
By PRSA-SV Board Member Mar Junge

While many companies talk about diversity, equity and inclusion, recruiting and hiring practices for people of color in management occupations are progressing at an unimpressive pace.  According to the U.S. Bureau of Labor Statistics, the makeup of public relations managers in the U.S. is predominantly white (91%)…

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August 24, 2021
Is it OK to ask reporters to include backlinks in articles?
By PRSA-SV Board Member Mar Junge

As PR pros, it’s our job to promote our clients or employers. Published articles that include links back to their websites are SEO gold. That said, should we ever insist a journalist include a backlink in an article? Digiday Reporter Lara O’Reilly (@larakiara) recently tweeted…

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August 02, 2021
Networking helps—but building a PR community is even better
By PRSA-SV Board Member Caroline James

Here’s how finding connection helped one PR pro keep her career going during COVID-19. For the past 16 months, we’ve all been riding the COVID rollercoaster. None of us chose to get on board, but nevertheless we were forced to deal with the highs and…

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July 20, 2021
How I Got Here: Adrienne O’Hara, Gap Inc’s Head of Communications and Culture
By Board Member Camelia Gendreau

“The hallmark of a successful career is good work, not a title.” Many of us found our way to public relations through meandering paths or happenstance. Not so with Adrienne O’Hara, Gap Inc.’s head of comms and culture. Adrienne knew exactly what she wanted to…

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July 13, 2021
Latinas in PR: A Kaleidoscope of Experiences and a Wealth of Advice
By PRSA-SV Board Member Camelia Gendreau

As far as Latinos in Communications are concerned, the stats are grim: in 2014, only 10.5% of people employed in public relations were Hispanics, even though they make up about 18% of the general population and are the second fastest-growing population segment. In 2018, a Harvard…

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June 29, 2021
Pride in PR
By PRSA-SV Intern Meghan Moeller

PRSA-SV #FridayForums serve as a platform for individuals to speak out on a variety of topics and express their beliefs without judgment. Last Friday, we had the pleasure of listening to Board Member and Bospar Principal/Cofounder Curtis Sparrer, National LGBTQ Task Force Communications Director and…

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June 08, 2021
How We Got Here: Working in Public Sector Comms
By PRSA Board Member Shruti Sharma and Intern Meghan Moeller

Have you ever considered a career in the public sector? PRSA-SV’s #FridayForum How We Got Here: Working in Public Sector Comms panelists provided key insights on a broad range of career opportunities the public sector has to offer and helped us understand how communications and…

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April 12, 2021
Ending Anti-Asian Hate Starts With Each of Us: A Statement from PRSA Silicon Valley
By PRSA-SV Board Member Jazmin Eusebio

The Silicon Valley Chapter of the Public Relations Society of America stands in solidarity with our diverse Asian-American community and colleagues. But it’s not enough to merely voice our support: we must do the work as well. As professional communicators, we have the responsibility to…

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April 06, 2021
Want to Garner Positive Press from a Crisis? Think Again, says Beverly Hills PR Pro Howard Bragman
By PRSA Silicon Valley Chapter Member Michelle McIntyre

“Companies are under greater scrutiny than ever before,” said Howard Bragman, founder of La Brea Media in Beverly Hills, Calif. and our featured #FridayForum speaker. While a PR professional might see a crisis as an opportunity to get a quote or an opinion covered by the…

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March 30, 2021
What’s Up with Recruiting and Hiring?
By PRSA-SV Board Member Mar Junge

There’s good news for communications professionals: recruitment and corporate searches are heating up! As the economy recovers, businesses look for ways to retain and motivate great talent. Our March 26 #FridayForum featured KC Partner’s Recruiter Brooke Kruger  and BOCA Communications Founder Kathleen Shanahan. The panelists…

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