Hundreds of mostly Bay Area public relations professionals gathered Tuesday night at the San Mateo Marriott for the first time since 2019 for the 15th Annual Public Relations Society of America Silicon Valley (PRSA SV) Media Predicts gala. At the start, President Vanessa Yanez was…
On the Friday Forum “From College to Comms Pro,” I learned what it’s been like to shift from university life to a communications career in recent years. I heard how things have changed, and stayed the same, since I graduated. In the panel on September…
The communications industry’s most popular pre-holiday event is returning in person for the first time in three years on December 6th at the San Mateo Marriott. PRSA Silicon Valley is excited to announce Media Predicts 2022, an evening celebrating the diverse PR professionals and media…
The College of Fellows is the pinnacle group of professionals in PRSA. the Society. It’s considered the gold standard for public relations professionals. Induction into the College is an emergence into new ways of serving the PR profession and the professional. Nearly 700 members have…
Allison+Partners recently released its latest report, Purpose Under Pressure, in collaboration with Carol Cone ON PURPOSE and The Harris Poll — noting significant growth in a company’s Purpose driving employees’ decision-making and overall buy-in. The research builds upon the findings of a 2020 study, The…
How we shop, eat, and consume goods has changed forever since the pandemic. Our May 20 #FridayForum, co-hosted with PRSA Colorado, was moderated by Robin Raskin, a long-time journalist, author, publisher, award-winning technologist, and founder of Virtual Events Group. The panel featured Head of Custom…
Our May 13 #FridayForum featured industry experts BOCA Communications HR Director Wendy Brittain, Aspira Consulting CEO & Founder Oscar Garcia and Bill.com PR Specialist Phoebe Nguyen. Moderated by PRSA-SV Board Member Adriana Gonzalez Sebastian, the panel offered lots of valuable tips about how to ensure…
Finding Mentors and Getting Value from the Relationship with Mega Jewell, Odalys Jasmine Garcia, and Jeannie Entin To Odalys Jasmine Garcia Arce, mentorship is “Sometimes for a reason, a season or a lifetime.” Working as LinkedIn’s events project manager and creator-host of Hella Latin@ Podcast,…
In the world of communications, it is important to grab your audience’s attention to gain their understanding of your message. The ongoing pandemic has caused changes in the marketplace and given rise to the “attention economy.” On April 22, #FridayForum welcomed Manhattan Strategies, an independent…
Hi everyone. My name is Raina Stroescu and I am a public relations major at the University of Oklahoma who has been interning with PRSA Silicon Valley the past few months. I’m about to enter my senior year of college and begin the job application…
Trust in tech companies has continued to decline in the U.S. and Canada, while rising in most of the rest of the world. That’s according to fresh data from Edelman’s annual 2022 Trust Barometer, shared first with Axios. Why it matters: The decline in trust…
Panelists at our March 18th PRSA-Silicon Valley #FridayForum overwhelmingly agreed that the pandemic continues to massively disrupt job networking, searching and hiring. Their advice is to be your best self, use tools like LinkedIn wisely, find your next job before you need to, and have…
At a recent #FridayForum, several managers of the multi-award-winning PR agency Bospar discussed how former journalists provide a distinctive perspective that’s appreciated by tech PR clients. Bospar’s panelists included: Curtis Sparrer, principal, co-founder and a former broadcast news producer, SocialMedia VP Mega Jewell, previously a…
Employee engagement has always been important – even more so now with the shift to remote/hybrid working. In many companies, this shift has resulted in a decline in employee engagement and connection. At a recent PRSA-SV #FridayForum, Visa VP and Head of Global Employee and…
Early on in our PRSA-SV #FridayForum chat, Visa’s Head of Global Employee and Executive Communications Stacey Zolt Hara shares, “First and foremost, I am a writer.” From reporter to press secretary, and later as policy director for U.S. Sen. Dick Durbin (D-IL), her focus was…
There are no second chances to make a first impression. Here’s how those starting new roles should make an effort to stand out. It’s always both exciting and stressful to take a new position—it’s a leap into the semi-known and an opportunity to start building…
Trust. It’s one of the most elusive and important currencies in our society. In a world where trust seems to vanish more and more each passing day, Edelman shares the numbers behind what we trust, why we trust it, and what it means when our…
Anyone with access to the Internet can create an epidemic of misinformation and disinformation with just a few keystrokes. In fact, 87% of executives say the spread of disinformation is one of the greatest reputational risks for businesses today. Especially in this era of COVID…
The career challenges we are confronting are new and we are in the midst of finding solutions. The “New Normal” is not normal, but it is new. The most significant shift is that the job seeker is in the driver’s seat and the temptation to…
