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December 09, 2022
Provocative Quips and Pitch Tips from Journalist Rockstars Reigned at PRSA Media Predicts
By Michelle McIntyre

Hundreds of mostly Bay Area public relations professionals gathered Tuesday night at the San Mateo Marriott for the first time since 2019 for the 15th Annual Public Relations Society of America  Silicon Valley (PRSA SV) Media Predicts gala.  At the start, President Vanessa Yanez was…

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October 18, 2022
From College to Comms: How Things Have (and Haven’t) Changed
By Jeannie Entin

On the Friday Forum “From College to Comms Pro,” I learned what it’s been like to shift from university life to a communications career in recent years. I heard how things have changed, and stayed the same, since I graduated. In the panel on September…

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September 28, 2022
PRSA Silicon Valley Announces Media Predicts 2022
By Board Member Alannah McDermott

The communications industry’s most popular pre-holiday event is returning in person for the first time in three years on December 6th at the San Mateo Marriott. PRSA Silicon Valley is excited to announce Media Predicts 2022, an evening celebrating the diverse PR professionals and media…

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September 13, 2022
Is There a Fellow in Your Future?
By PRSA SV Board Member Gerard F Corbett, APR, Fellow PRSA

The College of Fellows is the pinnacle group of professionals in PRSA. the Society. It’s considered the gold standard for public relations professionals. Induction into the College is an emergence into new ways of serving the PR profession and the professional. Nearly 700 members have…

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August 25, 2022
The Importance of Strong Purpose in Turbulent Times
By PRSA-SV Members Meghan Curtis, Partner + GM San Francisco, Allison+Partners and Whitney Daily, EVP Purpose, Allison+Partners

Allison+Partners recently released its latest report, Purpose Under Pressure, in collaboration with Carol Cone ON PURPOSE and The Harris Poll — noting significant growth in a company’s Purpose driving employees’ decision-making and overall buy-in. The research builds upon the findings of a 2020 study, The…

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May 24, 2022
Consumer Trends: What’s Hot and What’s Not
By PRSA-SV Board Member and ANW Networks Managing Director Alicia V. Nieva-Woodgate

How we shop, eat, and consume goods has changed forever since the pandemic. Our May 20 #FridayForum, co-hosted with PRSA Colorado, was moderated by Robin Raskin, a long-time journalist, author, publisher, award-winning technologist, and founder of Virtual Events Group. The panel featured Head of Custom…

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May 17, 2022
Employers Look For Flawless Resumes and Soft Skills
By Board Member and C3PR Principal Mar Junge

Our May 13 #FridayForum featured industry experts BOCA Communications HR Director Wendy Brittain, Aspira Consulting CEO & Founder Oscar Garcia and PR Specialist Phoebe Nguyen. Moderated by PRSA-SV Board Member Adriana Gonzalez Sebastian, the panel offered lots of valuable tips about how to ensure…

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May 10, 2022
The Art of Mentorship and Building Lasting Relationships
By Christopher Swartz

Finding Mentors and Getting Value from the Relationship with Mega Jewell, Odalys Jasmine Garcia, and Jeannie Entin To Odalys Jasmine Garcia Arce, mentorship is “Sometimes for a reason, a season or a lifetime.” Working as LinkedIn’s events project manager and creator-host of Hella Latin@ Podcast,…

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May 04, 2022
How To Earn Trust in the Attention Economy
By PRSA-SV Intern Raina Stroescu

In the world of communications, it is important to grab your audience’s attention to gain their understanding of your message. The ongoing pandemic has caused changes in the marketplace and given rise to the “attention economy.” On April 22, #FridayForum welcomed Manhattan Strategies, an independent…

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April 19, 2022
Advice for Future PR Interns
By PRSA-SV Intern Raina Stroescu

Hi everyone. My name is Raina Stroescu and I am a public relations major at the University of Oklahoma who has been interning with PRSA Silicon Valley the past few months. I’m about to enter my senior year of college and begin the job application…

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April 12, 2022
Americans’ trust in tech companies hits new low
By Axios Chief Technology Correspondent Ina Fried

Trust in tech companies has continued to decline in the U.S. and Canada, while rising in most of the rest of the world. That’s according to fresh data from Edelman’s annual 2022 Trust Barometer, shared first with Axios. Why it matters: The decline in trust…

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March 22, 2022
Pandemic, Stress Continues to Disrupt Job Hunt, Networking
By PRSA-SV Member and PR Consultant Michelle McIntyre

Panelists at our March 18th PRSA-Silicon Valley #FridayForum overwhelmingly agreed that the pandemic continues to massively disrupt job networking, searching and hiring. Their advice is to be your best self, use tools like LinkedIn wisely, find your next job before you need to, and have…

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March 15, 2022
Former Journalists are Uncommon, Valuable Assets to PR Firms
By Shira Weiss, Bospar PR

At a recent #FridayForum, several managers of the multi-award-winning PR agency Bospar discussed how former journalists provide a distinctive perspective that’s appreciated by tech PR clients.  Bospar’s panelists included: Curtis Sparrer, principal, co-founder and a former broadcast news producer, SocialMedia VP Mega Jewell, previously a…

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March 08, 2022
Five Ways to Use Employee Engagement to Curb “The Great Resignation” – Tips from Visa VP Stacey Zolt Hara
By PRSA Silicon Valley Intern Raina Stroescu

Employee engagement has always been important – even more so now with the shift to remote/hybrid working. In many companies, this shift has resulted in a decline in employee engagement and connection. At a recent PRSA-SV #FridayForum, Visa VP and Head of Global Employee and…

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March 02, 2022
VISA’s Stacey Zolt Hara: Comms is About Meeting People Where They Are – At the Kitchen Table
By PRSA-SV Board Member & HP Inc. Comms Pro Camelia Gendreau

Early on in our PRSA-SV #FridayForum chat, Visa’s Head of Global Employee and Executive Communications Stacey Zolt Hara shares, “First and foremost, I am a writer.” From reporter to press secretary, and later as policy director for U.S. Sen. Dick Durbin (D-IL), her focus was…

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February 22, 2022
Making the Most of Your First 6 Months in a New PR Job
By PRSA-SV Board Member David Vossbrink

There are no second chances to make a first impression. Here’s how those starting new roles should make an effort to stand out. It’s always both exciting and stressful to take a new position—it’s a leap into the semi-known and an opportunity to start building…

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February 16, 2022
2022 Edelman Trust Barometer Results Reveal Cycle of Distrust
By By Peyton Francum, Account Executive, Ruder Finn

Trust. It’s one of the most elusive and important currencies in our society. In a world where trust seems to vanish more and more each passing day, Edelman shares the numbers behind what we trust, why we trust it, and what it means when our…

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February 09, 2022
The Reputational Risks of Misinformation and Disinformation
By PRSA Silicon Valley Intern Raina Stroescu

Anyone with access to the Internet can create an epidemic of misinformation and disinformation with just a few keystrokes. In fact, 87% of executives say the spread of disinformation is one of the greatest reputational risks for businesses today. Especially in this era of COVID…

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January 18, 2022
How to Build a Long-Term Career Strategy in a Red Hot (for now) Market
By Board Member and Cushman Associates President Judith Cushman

The career challenges we are confronting are new and we are in the midst of finding solutions. The “New Normal” is not normal, but it is new. The most significant shift is that the job seeker is in the driver’s seat and the temptation to…

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