Institute for the Future
October 17, 2017
5 – 8pm
201 Hamilton Avenue
Palo Alto, CA 94301
Join us on October 17 for a fireside chat with Andy Cunningham (interviewed by Scott McGrew/Press:Here – @) where she’ll share her experience working in PR in the Valley since the early 1980s and provide a behind the scenes look into her new book, GET TO AHA!: Discover Your Positioning and Dominate Your Competition, available on October 13.
Register now! Seats are limited.
- Doors open @ 5pm for Happy Hour & Networking
- Event begins @ 6pm
- Book signing and more networking @ 7pm-8pm
As an entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games, personal computers, desktop publishing, digital imaging, RISC microprocessors, software as a service, very light jets, and cleantech investing.
She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value, and advance corporate reputation.
Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding, and communication strategies for game-changing technologies and companies ever since.
Learn more about the book, GET TO AHA!: Discover Your Positioning and Dominate Your Competition
PRODUCED BY PRSA SILICON VALLEY with PRSSA SAN JOSE STATE UNIVERSITY