April – Measurement That Matters To The CMO

April 26, 2018
5-8pm PT

149 New Montgomery Street

San Francisco, CA 94105

Sponsored by: Hotwire

As CMOs increasingly assume responsibility for driving not just brand, but business growth, they have an opportunity to affect revenue and customer experience. Understanding what to measure, when and how is critical in evaluating the success or failure of a campaign – and how that impacts the broader business. This session will tap the minds of leading CMOs to look at measurement that matters in modern marketing and communications today.

As part of the AMEC Seminar Series please join HotwirePRSA San Francisco and PRSA Silicon Valley for a discussion on measurement led by some of the Bay Area’s top CMOs.

5:00pm – 6:00pm 
Cocktail Hour with Hors D’oeuvres

6:00pm – 7:00pm
Panel Discussion with Kristen Alexander, CMO of Certain; Dawn Crew, CMO of Iovation; Leila Modarres, CMO of Infostretch; moderated by Heather Kernahan, President of North America of Hotwire

7:00pm – 8:00pm
Networking Power Hour

Contact Andy Mizerek with any questions.

Sponsored by